As consumers access online content on more devices, computers, smartphones, tablets, and even gaming consoles, the management and delivery of digital content has grown exponentially more complex. To survive and thrive in this complexity, content, collaboration, and design professionals must rethink our current web content management strategies from multiple perspectives. Whether to design for the mobile web and mobile apps, to limit design for the traditional PC/laptop devices, or to ever more creatively design for both. What specific mobile devices, if any, to target. How to structure the presentation, and whether to use the technology that service providers offer, or to go with a mobile-specific development and delivery platform. Upon these considerations we, as IT professionals must be focused...directing our energies and resources accordingly.